The Cola Corporation / Be the Change / Juan Carrero Blanco Assassination \ First Spanish Astronaut
The Cola Corporation / Be the Change / Juan Carrero Blanco Assassination \ First Spanish Astronaut

THE FIRST SPANISH ASTRONAUT: THE IMPACT OF THE ETA ASSASSINATION OF LUIS CARRERO BLANCO, FASCIST PRIME MINISTER OF SPAIN

This post was originally published as a Cola email. You can subscribe to the email list here: https://bit.ly/cola-email

20 December 2024
Today is the 51st anniversary of the assassination of the fascist Prime Minister of Spain, Luis Carrero Blanco. To celebrate—and we should celebrate—I’m releasing a new edition of Be the Change. One of Cola fam’s all-time favorites, this edition features an acid wash.

LUIS CARRERO BLANCO: ANOTHER MEDIOCRE WHITE MAN

Like all fascists, Luis Carrero Blanco was woefully predictable. His submarine tactics, which he taught during the Spanish Civil War, were conventional and uninspired. After establishing himself as the right-hand man to the right-wing dictator Franco, Carrero Blanco functioned as a dependable flunky, dutifully enacting the gruesome policies of Franco’s limpieza social, which was itself a pedestrian fascist concept—namely that society needed to be “cleansed” of undesirables. When Carrero Blanco became Prime Minister, having been handpicked by Franco, he continued the regime’s plodding, blunt violence against the Spanish population.Carrero Blanco’s predictability extended even to his route home following Mass. That’s how the ETA knew where to dig. Members of the separatist Basque group took five months to construct a tunnel that stretched from a rented apartment on Calle Claudio Coello into the street, directly into Carrero Blanco’s path.20 December 1973, Carrero Blanco walked out of church and got into his chauffeured Dodge Dart. The car took its usual route, but this time it ambled toward destiny. The ETA had stuffed the tunnel with 180 pounds of Goma-2 explosive. ETA fighters posed as electricians to monitor the street. When Blanco approached the tunnel, the Goma-2 detonated.

The Cola Corporation / Be the Change / Juan Carrero Blanco Assassination \ First Spanish Astronaut
The Cola Corporation / Be the Change / Juan Carrero Blanco Assassination \ First Spanish Astronaut

THE FIRST SPANISH ASTRONAUT ENTERS ORBIT

Carrero Blanco’s car launched more than 100 feet in the air. It cleared a nearby five-story Jesuit college, crash-landing onto a balcony on the building’s back side. The incredible flight earned Carrero Blanco the sarcastic nickname “the first Spanish astronaut.” Carerro Blanco, his bodyguard, and his chauffeur all quickly died from their injuries.Operation Ogre was a multifaceted success. First, from a tactical perspective, the ETA neutralized its target. Second, politically, the liquidation of Carrero Blanco weakened the fascist government, which was already diminished as an aged Franco crept closer to his well-deserved eternity of damnation. Following the attack, Spain quickly transitioned back to democracy, which officially happened in 1978.Artistically, the 1979 film Ogro immortalized the assassination. A still from the movie became part of global antifascist iconography: Blanco’s car lifting off atop a massive blast of powder and rubble, and with it, democracy rising from the grip of fascism. It is an indelible image of freedom, an embodiment of moral resistance, and a visual encapsulation of the historically informed question that all Cola stuff—in one way or another—asks to those offended by my brand’s lack of decency: What the fuck did you expect?

Further Reading
Aizpeolea, Luis R. “The day ETA struck a lethal blow of the Franco regime.” El País.

Ferreras, Alberto. “Carrero Blanco’s Dodge, the most controversial car in Spain.”
La  Escuderia.

Russell, Rob. “Luis Carrero Blanco’s Assassination.” New Histories.